Changing Your Brand


What happens when you change your blog name? You probably think "eh, not much". But something big might happen. Your page views can drop tremendously. Mine dropped more than 75% at first and I've been building back up. If you're thinking of changing your brand/domain, keep in mind that some things could have a big impact. All the pins you posted, sure you can edit those on your boards. But the ones out there that have been pinned onto other boards and made their way around Pinterest giving you tons of page views all the live long day... dead. Those pins lead to nowhere now. Ever did a feature on someone else's blog, but now you've changed your domain? If anyone ever comes across that post, they'll never find you now, those links are dead too. This may also be the case if you have shared your posts on other sites before. I never realized how much of my traffic came from Pinterest until I changed my blog name. I've basically been generating traffic from scratch. Thankfully, I've been in the blogland long enough that I've got some committed readers and friends, but you definitely take a hit with a brand change. 

Some areas that are affected:
}LinkWithin
}Favorite Posts (see, mine are all dead. I need to change all of them.)
}Passionfruit ads
}If you are on someones Blogroll
}If your blog has a Facebook and you put your blog post links on it

And probably many more I can't think of right now. 

I re-branded about a month ago and I'm still coming across things that I need to change. Every single detail that has ever been associated with your blog, has to change. Every profile you've made; Blogger, Disqus, Passionfruit, Pinterest, Facebook, Bloglovin', Email, BlogHer, Twitter, maybe even Instagram, and so many more! The list seems endless since I keep coming across things that have Petite Ramblings attached to it. 

But was it worth it? Yup. I was so unhappy with my previous blog brand, it was causing me to lose motivation. I'm now overly satisfied with my brand haha and especially with the new look that it carries also. 




My advice is to think really hard about picking a name when you start a blog. While so many people claim that their numbers don't matter (side eye), it's certainly not a happy feeling to lose everything you worked so hard for... readers. Numbers do matter, numbers mean people are coming to you and reading what you have to say and connecting with you. Of course we would rather have 5000 people enjoy our blog a day rather than 6, because that's more people you're touching, that's more reason to keep doing what you're doing. More reason to get on here and pour your heart out on a bad day because maybe 5000 people are feeling the same way and can relate. Maybe that's just me because I have written a chunk of personal posts and I have had many people tell me they're going through the same thing or have in the past. More page views means you could be putting a smile on the faces of more people, or maybe you need the smile that day and your comments get flooded with encouragement.

So maybe I was here to talk about the downers of changing your domain and it may have turned into a little rant of people who say numbers don't matter. Oops! My point is, think really hard about picking a blog name, and if you are thinking of changing your blog name and domain, just be prepared for the bad that comes with it too.


24 comments :

  1. Thank you! I have been seriously thinking about a change but i hadn't considered any of these things. I don't know that's it's changed what I think my decision will be but it's given me something to think about.

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  2. looks like i will plan on sticking with the babbles name forever, because that sounds like a lot of work haha

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  3. I rebranded from Pretty in Pink (WTF was I thinking??) to TRW about 6 months ago and it's sooo worth it! The only thing is... can you reroute your site so that if someone goes to type in PetiteRamblings.com, it takes you to sixonesixblog? That's what I did and I think it worked?

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  4. I love your new name and blog design! This is why it took me so long to commit to blogging - because I couldn't decide on a name I was in love with. But I finally thought of one, and now I'm super motivated to keep it growing, like I'm sure you are with your new name/brand. Great post!

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  5. I agree with all of this!! I changed my business name a few months ago and although it was worth it i had to go through hell to get everything adjusted and fixed! And it did result in a lose of sales for a while! I tell my consult clients all the time to pick a biz.blog name that they could see themselves living with forever

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  6. Hey...if you need help, shoot me an e-mail. There's a way around this. Do you still own the old domain?

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  7. This really scared me because I'm in the process of rebranding. From what I've read though, if you keep ownership of your old domain name and set up a wildcard redirect, you keep all your old traffic and all of your pins from pinterest etc. are forwarded automatically to your new domain.

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  8. Took the words right out of my mouth haha

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  9. I've thought about changing the name several times, but I've always decided not to. For these reasons, and because I feel like when you change your blog name, not all your readers are aware immediately, so it can throw them off.

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  10. Great post girlie! I like the new look around here and yay for Etsy layouts! That's where I got my latest one and I'm happy with it instead of wanting to change it every month LOL.

    I think change is good but at the same time it's a process. I'm sure you'll figure it out and I'm glad I'm on your blogroll :)

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  11. darn! i wish i knew that. my old domain just expired a few days ago, i didn't renew it because i had no idea i needed to. bummer.

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  12. apparently there is a way around it, see Lisette and Nadine's comments above.

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  13. looks like deciding a name would actually be the only hard part, i was informed in the comments above that there is a way around all the junk i complained about haha

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  14. i can't remember if i did that when i was signing up with godaddy.. hmm. i feel like i did

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  15. thank you!
    i think a name is the hardest part for all of us haha

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  16. it really is a lot of work! i had no idea it would be

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  17. Lisette and Nadine informed me below that there's a way around all the reasons i listed, so it may not be too awful for you if you ever do it. but true, readers that aren't super consistent can get lost in the change.

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  18. just ran to godaddy so fast, but it's not available :(

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  19. We sometimes forget all the accounts we have associated with it and even comments we make help us move higher in the rankings of a search.

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  20. I thought long and hard (hehehe) about my name. I think that if it's a situation like you had, where you just weren't happy with it, then it's worth the work you may have to do again. But some people do it just on a whim and to me that's a waste!

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  21. I've changed my blog name quite a few times since I started blogging. But I was blogging on and off during that time and didn't build alot of readers quite yet. I think it was mostly friends that was reading my blog. But now, I'm trying/hoping to build something with my blog. And so far, I still like the name/brand. Hopefully I will for a very long time. Coz I totally understand the whole process of changing everything. It does take a lot of time and work.
    I'm new to your blog and found you through Kathy (vodkandsoda). I didn't see what your blog was like before you re-branded but I like what you have! Looks great! And you're happy with it! That's all that matters! :)

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  22. I feel you. I changed my blog name and it was hard making that change. Especially when you pin your favorite blog posts and then suddenly whoever pins those posts no longer is being directed to your blog.

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  23. I love the new name. I know the feeling I feel like I need to change something everyday.

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  24. I've been through this last year and it was so difficult and quite shocking at first - I did a lot of forwarding as well but when my domain's expired, I just let them expire and focused on getting new followers :)

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